Food analysis and safety.

Client: Analytica Projects
Strategy, UI/UX, visual & Development
2017

Analytica Projects, as the project department of Analytica Alimentaria, is responsible for performing risk analysis and implementing measures that minimize them, thereby ensuring that food reaches the market safely.

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CONTEXT

Processes
to safeguard food
consumption.

Analytica Projects relies on experience, transparency, availability, presence, speed, and integrity to focus on food safety, safeguarding the health of consumers through standardized and accredited scientific methods. Their goal is to ensure the production, logistics, and trade of food with peace of mind. With a highly effective team of over 20 nationalities and competencies in agronomy, food technology, logistics, chemistry, and biology, the company focuses its activity in Almería, Spain. Their processes are aimed at safeguarding food consumption and ensuring the highest levels of food safety.

Strategy

Highlighting
the importance of
processes & people.

Communicating the experience of Analytica Projects in their risk analysis and food safety processes, highlighting the value chain of their employees and the importance of field work, through an interactive and experiential experience to attract clients from the food sector. Recreating the process through a dynamic and immersive visual design that guides the user through them, emphasizing the relevance of people and their commitment.

Design

A groundbreaking
design that transcends
boundaries.

To represent the processes of Analytica Projects, we opted for a fluid visual design through scroll that would immerse the user in them, using smooth transitions, animations, and attractive visual effects to capture their attention and keep them engaged. We limited the excessive use of text and emphasized the visual and narrative style, using illustrations and animations to communicate.

Awards &
Recognitions

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