Culture, Music, Art,
The cultural magazine El Duende, founded in May 1998, is a prominent free publication focused on culture, cinema, music, and entertainment in the city of Madrid. With distribution in over 700 strategic points in the Spanish capital, El Duende has established itself as a reference for lovers of culture and art, offering disruptive and transformative content in line with local trends and events.
To achieve this, we designed a visually appealing and user-friendly digital platform that allowed for easy navigation and categorization of the magazine’s content. We conducted a thorough analysis of the magazine’s content to ensure that it was appropriately segmented and categorized on the platform. The platform also provided the magazine with a flexible and scalable content management system that could be easily used and maintained.
The goal was to expand the reach of El Duende magazine by providing an attractive and easy-to-use digital presence that maintained the essence of the publication, encouraged interaction, and resonated with its target audience.
We built a modern and functional design consistent with the visual identity of the print magazine, while ensuring intuitive and satisfying navigation for users.
The website structure allows for easy segmentation and categorization of content, providing an effective tool for consuming articles and information. The user experience is designed to encourage interaction and emotional connection with the target audience, expanding the perception of El Duende Magazine in the digital environment while maintaining its unique essence.