Masmovil is a leading telecommunications group.

Client: Masmovil Group
Strategy, UI/UX, Visual & Development
2021

MásMóvil Group is one of the operators leading the growth of the telecommunications market in Spain in recent years. They offer solutions to connect people with technology.

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Context

Connecting people
and technology.

MásMóvil Group is a leader in the telecommunications sector and currently offers telecommunications services, internet, energy, insurance, and financial services through more than fourteen companies, including Yoigo, Virgin Telco, and Pepephone.

Strategy

Technology,
customer service,
& social commitment.

Create a modern and attractive corporate website that reinforces Grupo MásMóvil’s position as a leader in the telecommunications sector, highlighting its wide portfolio of services and group companies. The design had to balance elegance, innovation, and simplicity, ensuring functional and intuitive navigation. In addition, the website had to emphasize the company’s commitment to social responsibility and sustainability, highlighting its achievement as the first telecom company in Europe to obtain B Corp certification.

Design

A corporate design
with intention.

The visual style blends modern design with a conventional structure, with some concessions in terms of composition and interactive elements that push beyond established norms considering the type of client. We used corporate elements consistently to respect Grupo MásMóvil’s brand identity, employing legible and elegant typography. We included elements and interactions with graphics that represented the dynamism and innovation of the company.

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