The Cube is, among other things, a technological space that seeks to help corporations face great challenges through radical innovation. With a value proposition like this, the challenge was clear.

We worked with The Cube’s team to create a groundbreaking aesthetic concept that would helps convey their message, present their services and solves their communication needs.

Among the main products and services The Cube offers, we can find its HUBS. These are spaces for creation and development, and its startups launcher. Using this insight we decided to develop a look&feel with a spatial aesthetic.

We use this approach it to built its visual narrative.

3D elements were the key elements to tell the story of The Cube’s products and services. With the help of these resources, we found a way to transmit the concepts in an abstract and evoking the brand’s values.

We used the graphic elements to tell a story in an effective way, with a cascading design and compositions based on the space. We tried to reduce the cognitive workload of the user avoiding the excess of information, the animation did the rest.