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Grupo Aramón

El mayor dominio esquiable de España con una experiencia renovada.
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Aramón es el mayor dominio esquiable de España, con 294 km de pistas repartidas entre el Pirineo aragonés y el Sistema Ibérico turolense. Fundada en 2002, tiene como objetivo impulsar el desarrollo económico y social de las regiones de montaña a través del turismo de esquí, consolidándose como el primer grupo empresarial del sector en España.
Nuestro reto era resolver los problemas de usabilidad y rediseñar por completo un producto que se había quedado anticuado funcional y visualmente. Nuestro objetivo era revitalizar la marca, mejorar la experiencia del usuario y desarrollar un producto flexible y escalable que pudiera segmentar y adaptar el contenido en función de la temporada.
Diseñamos una experiencia centrada en el usuario, con una navegación clara e intuitiva, que facilitara el acceso a ofertas y servicios. Optamos por un diseño potente y modular, con fotografías impactantes y una estética limpia y minimalista.
Al eliminar elementos innecesarios, redujimos la carga cognitiva y mejoramos la conversión, garantizando una experiencia fluida y atractiva, alineada con la identidad de la marca.
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Spain Collection
Viajes, bodas y estancias exclusivas de lujo en España y Portugal
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Biztalks by NTT DATA
Una plataforma única que conecta 14 industrias y más de 400 charlas.
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Valid Trusted Connectivity
Trusted Connectivity, para servicios móviles seguros e interoperables
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