Today, thanks to AI, design and technology are within everyone’s reach. That’s why judgment matters more than ever. It’s not about producing faster, but about making well-grounded decisions. For Dgrees this is nothing new: we’ve been doing it for ten years. It’s our DNA, what really sets us apart.
At Dgrees, we use AI tools with sensibility and rigor. We rely on them to streamline processes, always with the demand to understand the underlying problem and business needs: this allows us to question any direction the tool gives us and prevent it from amplifying a wrong decision.
AI tools can generate countless visual options in minutes. But without experienced direction behind them, they are empty proposals: patterns that repeat without brand personality, where exclusivity dilutes. At Dgrees this is a red line we don’t cross: visual direction is human, backed by over 25 years of experience and dozens of awards.
Distinguishing reality from what’s offered is getting harder. AI use has filled the feeds with flashy, effect-driven designs lacking real value. At Dgrees we think every project to work on the inside and resonate on the outside: from initial research to the last aesthetic detail, everything is grounded to serve a common goal: brand and business.
AI has democratized design and, as a consequence, increased competition in the sector. That’s why credibility is what makes the difference, and that doesn’t get built overnight — it’s built over time. Behind Dgrees there is a recognized track record sustained by award-winning projects that earned their recognition as a natural consequence of innovating and doing things without shortcuts.
Our portfolio spans diverse industries, with deep experience in hospitality, finance, real estate and technology, and a strong presence in premium and luxury experiences.
Our client portfolio is broad and diverse, with over 60 collaborations ranging from emerging startups to major multinational corporations. A selection of standout partnerships below.
We are not here to be inconspicuous, but to set the tone. With more than 80 international awards from Awwwards, FWA, Laus, Behance and CSS Design Awards, and 5 nominations to Awwwards World Studio of the Year, we are proud to be the most awarded web design studio in Spain.