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Industry
Food
Roles
strategy / design / development
Recognition
awwwards hn
Year
2018
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The Good Burger

Urban and innovative burger chain.

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The Good Burger (TGB) was founded in 2013 as an alternative for true burger lovers. Its innovation in products and services has made it a burger chain with personality, offering a unique experience with 100% beef burgers marinated in beer and an exclusive bun.
With over 160 locations worldwide, TGB combines a trendy, industrial atmosphere with street art, indie music, and fixie bikes.
Our challenge was to enhance the brand and product values in a dynamic, fun, and engaging digital environment aligned with its target audience. The website needed to reflect TGB’s essence, blending its industrial and urban style with the quality of its burgers, creating an attractive and distinctive experience that strengthens customer loyalty.
We designed an interactive and dynamic user experience that resonated with its audience and set TGB apart from the competition. We proposed an immersive art direction where the product could be “touched”: users could focus on the burger or its ingredients by moving the cursor.
In terms of UX, we created a smooth, intuitive navigation system with seamless transitions, allowing easy access to different product categories in an experiential way.
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