Rosa Hotels
Rosa Hotels, the luxury hospitality of Rosa Group
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Rosa Hotels is the hotel division of Rosa Group, a benchmark for premium tourism in Lanzarote. It is part of an ecosystem of brands—Rosa Gastro, Rosa Origins, Rosa Boutiques, and Rosa Leisure & Wellness—that share the same standards of luxury and quality. The project focuses on Rosa Hotels, ensuring coherence with the parent brand without losing its own identity.
Our challenge was to unify the visual identity of the Rosa Group brands into a cohesive system that works across all touchpoints, while preserving the unique personality of Rosa Hotels and its luxury positioning.
The goal was to create a scalable digital ecosystem for multiple hotels and related business lines (gastro, wellness, boutiques), enabling cross-selling and a consistent experience from inspiration to booking.
We designed a flexible, elegant visual system (components, styles, and guidelines) that connects all Rosa Group brands, with variants and theming to preserve Rosa Hotels’ nuances. We prioritized typography, composition, and photography to elevate the perception of luxury.
We implemented a modular architecture and centralized content management, with segmentation by brand/property and interlinked sections so pages could feed one another (hotels, restaurants, wellness, and boutiques). Clear navigation, careful hierarchy, and refined micro-interactions ensure fluidity and constant orientation.
The result is a consistent, distinctive brand presence: Rosa Hotels integrates into the Rosa Group universe without diluting its own character.
The unified visual language enhances brand recall and the perception of exclusivity.
We achieved greater operational efficiency and agility: faster launches of new properties or campaigns, global updates without reworking the foundation, and improved conversion thanks to a clearer experience, connected content, and accessible calls to action throughout the journey.
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Digital brand adaptation
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