Tenity
The bridge between corporates, startups & investors in fintech
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Tenity is one of the leading global fintech ecosystems, with hubs across Europe and Asia. It combines Open Innovation programmes with corporates and governments, and direct investment in startups. Over 250 accelerated startups and 65 corporate clients speak for themselves.
Tenity had a perception problem: nobody understood what they did. Their value proposition was complex, their audiences multiple — corporates, startups, investors — and the existing website conveyed neither their scale nor their hybrid model.
They wanted to project the size and credibility of industry leaders, but with something none of them had: soul, storytelling and real personality.
We restructured the content architecture so that each stakeholder — corporate, startup, investor — could find their own narrative without fragmenting brand coherence. Tenity’s hybrid model, which nobody in the sector knew how to tell, became the central narrative axis of the entire experience.
The visual concept was built around transparency: crystallised elements integrated into the interface that created a sophisticated and distinctive brand universe. Abstract, interactive backgrounds responding to scroll conveyed the organic, living feel of the ecosystem Tenity builds — radically distancing itself from the generic visual codes of the fintech sector.
We designed an architecture that guided each stakeholder towards their own narrative without losing brand coherence.
Smart filters for dynamic content, Airtable integration for scalable portfolio management, and an architecture designed to grow with new funds, markets and verticals — without starting from scratch.
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Digital brand adaptation
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