“An exercise in conceptualization beyond a way to promote housing”. This was the starting point from which Caledonian asked us to approach the project.

The objective was to move the concept away from any other real estate portal and bring it closer to areas more related to the brand and its way of feeling architecture.

We wanted to take special care of the aesthetics, deepening in the way to reflect the exceptionality of their projects through an elegant, avant-garde and quality design.

We found a way to unite these concepts with a differential proposal, focused on its values as a brand, and transmitting the essence of Caledonian and the exclusivity of its constructions.

The client’s demands and the exceptional nature of their homes allowed us to explore avant-garde designs. We gathered ideas and concepts inspired by their architecture and worked on the basis of a minimalist design based on spaces that conveyed elegance, exclusivity and distinction.