LUXURY HOUSING
DESIGN AND PROMOTION

Client: Caledonian

UI/UX, Visual Design & Web Development

2021

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WITH MORE THAN 20 YEARS OF EXPERIENCE IN CONSTRUCTION AND REAL ESTATE PROMOTION, CALEDONIAN IS NOW RECOGNIZED AS A REFERENCE FOR EXCELLENCE AND ENGINEERING. HOMES THAT REFLECT THE HIGHEST STANDARDS OF HABITABILITY, ENERGY EFFICIENCY, AND QUALITY.

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Context

Building a
new standard of
excellence

“A conceptualization exercise beyond a way of promoting housing.” This was the starting point from which Caledonian asked us to approach the project.

The objective was to move the concept away from any other real estate portal and bring it closer to territories more related to brand narrative and their way of feeling architecture.

STRATEGY

Elegance
in design

The client’s demand and the exceptional nature of their homes allowed us to explore avant-garde designs. We gathered ideas and concepts inspired by their architecture and worked from a minimalist design based on spaces that conveyed elegance, exclusivity, and distinction. On the other hand, the objective was to capture leads in a subtle and non-intrusive way.

Design

Exceptional
design

We worked on a minimalist and elegant design, avoiding overloading the website with superfluous elements. We used high-quality photographs to appreciate up close the details and quality finishes of the projects.

The interaction and fluidity of its transitions and animations enhanced the user experience and increased the perception of an exclusive and innovative product.