For Dgrees, the “woow effect” in design isn’t about seeking a fleeting impact; on the contrary, it represents the ability to leave a positive, lasting, and memorable impression on those who experience it. It arises from creating something extraordinary, with the power to surprise, amaze, and captivate. It’s not merely an aesthetic concept, but a way to achieve success by shining in all aspects of the design process. The “woow effect” is what sets us apart; it is, in essence, the “icing on the cake”.