Casa Batlló, A unique immersive experience in the world.

Client: Casa Batlló
Strategy, Experience Design & Development
2020

The new Casa Batlló experience in Barcelona takes place in its new facilities and immerses you in an immersive journey through the mind of Gaudí, its creator and the maximum exponent of Spanish modernism.

Go to the website
Context

Casa Batlló
is a jewel of
modernism.

Casa Batlló is a masterpiece by Catalan architect Antoni Gaudí, located in Barcelona, Spain. It is an emblematic building of Catalan Modernism, built between 1904 and 1906. The facade, with its sinuous shapes and ceramic mosaics in vivid colors, together with the interior design full of artistic details and symbolism, make Casa Batlló a unique example of Gaudí’s architecture and a prominent tourist destination in Barcelona.

Strategy

To create a
unique & memorable
web experience.

Create an immersive and exciting web experience that invites the user to explore and discover the new installations, immerse themselves in the world of Gaudí, and experience his artistic vision through interaction with the page. Create a digital representation of the new installations that appeals to both international and local visitors, incentivizing them to discover and rediscover Casa Batlló and its recently renovated facilities. Additionally, it should reflect the importance of the artists who collaborated on these installations, highlighting their influence and international reputation.

Design

Pure digital
modernism.

We used fluid animations and interactive elements that responded to user actions such as cursor movement or scrolling, creating a dynamic and attractive user experience. Visually, we drew inspiration from the organic and geometric forms that are characteristic of Gaudi’s work to create a unique and avant-garde web design, using color palettes, textures, and patterns that evoked the architect’s aesthetic. The design breaks with conventional structures and opts for a more free and experimental composition that reflects Gaudi’s creativity and innovative spirit.

Awards &
Recognitions

LAUS
GOLD
AWWWARDS
Honorable Mention
Be The One
Keep scrolling 0%
Go to the website
Play Close
View
Featured
works