The largest ski area in Spain.

Aramón, with 294 km of ski slopes, is the largest ski resort in Spain, including stations in the Pyrenees of Aragon and the Teruel Ibérico System. Founded in 2002, it seeks to promote economic and social development in mountain areas through ski tourism. Its focus on quality, excellence and innovation has made it the leading business group in the sector in Spain.

The challenge: To help solve their major usability problems, and in the process, completely redesign a product that had become functionally and visually obsolete in every way.

We focused on addressing Aramón’s usability and aesthetic challenges by developing a strategy that revitalized the brand and connected it with the target audience, creating a more dynamic and engaging environment. The main goal was to improve the user experience and brand experience by developing a flexible and scalable product that allowed for content segmentation and adaptation according to the season, offering a modern and effective solution.

Our purpose was to present a design with a long-term vision, with a unique offering of quality, excellence, and innovation, more accessible and with a clear conversion objective.

We proposed a user-centered visual and UX style, making it easy for users to access offers and services through clear and intuitive navigation. The aesthetics incorporate a powerful and modifiable visual design, using impactful photographs that highlight the main activities. We maintained the brand’s identity, ensuring consistency and cohesion in visual communication. The design was presented as clean and minimalist, avoiding excess elements to reduce cognitive load and focus the user’s attention on relevant information and offers, offering a fluid and attractive user experience.