Move around
Madrid intelligently
and sustainably.

In 2017, a new car-sharing service was born, a business model that was then unknown to the vast majority. The main challenge at that time was to explain the service clearly, generate positive expectations, and attract the end consumer, something that the Emov digital team entrusted to us.

The goal was to build and consolidate the brand to quickly carve out a space in the sector. For this, we used a fresh and visually rich aesthetic that enhanced its image and was easily recognizable.