A journey to Iceland’s most incredible landscapes
Iceland, a country
of incredible contrasts
Iceland is the land of fire and ice, with its erupting geysers, glaciers, and waterfalls, making it a paradise for adventure and inspiration for artists and photographers. With the lowest population density in Europe, this country offers pure, pristine, and magical landscapes.
The challenge was to gather all the tourist information of the country and turn it into an “interactive” guide for the traveler, so that they could access the content easily while being exciting.
An “interactive journey”
The strategy was to segment the content by activities, culture, regional tourism, and places of interest, providing a dynamic and easy-to-navigate experience. The visual design had to evoke the essence of the country, using tones and narratives that reflected its unique landscapes, fire and ice, and its natural and cultural richness. Our idea was to integrate interactive elements and animations to enrich the user experience and immerse them in the magic of Iceland.
A design that
evokes fire & ice.
An inspiring and dynamic design, reflecting the essence of the country through tones and textures that evoke fire and ice. An enriching user experience with interactive elements and animations that immerse visitors in the magic of Iceland. Incredible images representing the country’s unique landscapes. In terms of interaction, we proposed a fluid navigation allowing quick access to the contents. The result was a functional and groundbreaking design that broke established molds for this type of projects.