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Ceer Motors

La primera marca saudí de vehículos eléctricos
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Ceer es la primera marca saudí de coches eléctricos, diseñada para impulsar el ecosistema automovilístico en Arabia Saudí y crear oportunidades de empleo para el talento local. Con la licencia de la tecnología de componentes de BMW, Ceer fabricará y venderá vehículos eléctricos innovadores, desde berlinas a todoterrenos, combinando sostenibilidad, fiabilidad y tecnología punta.
El reto consistía en diseñar y desarrollar el sitio web de lanzamiento mundial de Ceer para principios de 2024. El objetivo era comunicar su enfoque en la tecnología y la sostenibilidad de forma innovadora y emocional, haciendo hincapié en su conexión con la identidad saudí y su visión de futuro.
Bajo el concepto de «piel de gallina», creamos una experiencia web que mezcla las formas arquitectónicas icónicas de Arabia Saudí con la poderosa emoción de lo extraordinario. Incorporamos elementos como la luz y formas dinámicas que interactúan con el cursor del usuario, transmitiendo innovación al tiempo que reforzamos el mensaje de sostenibilidad y progreso.
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